Editorial . Branding . UX\UI
World Magazine is a publication dedicated to AI artists a platform built to give emerging digital creators visibility and connect them directly to an audience that's ready for what they're making.
Over eight months, my role covered three areas. On the editorial side, I contributed to multiple iterations of the magazine's layout design, evolving the visual language across versions. On the website, I had full ownership, publishing articles, updating content, and making sure the interface was intuitive and easy to move through. I also designed email campaigns from scratch to support readership and drive sales.
The work I'm most proud of is the social media. I built the content calendar, designed every post, and developed the strategy from the ground up. In that time, Instagram engagement grew from 86K to 412K, with 90% of that reach coming from non-followers. The goal was always the same: get the magazine in front of the right people and turn attention into actual sales.
GOAL
Make sure the right people find the right artists. Every layout decision, every post, every email was in service of that.
